Writing with Flow

eTipHeader.png

—Bite-sized advice for better business writing—

November 19, 2019 

Writing with Flow

"The writer controls the pace for the reader, slow or fast or in between, and uses sentences of different lengths to create the music, the rhythm of the story."

—Roy Peter Clark

The old saying goes that easy reading is darn hard writing. But what makes writing easy to read? One quality is sentence fluency. Fluent sentences flow smoothly from one to the next, helping readers grasp ideas and build momentum. 

As any writer will tell you, though, sentences don't always come out as smoothly as you'd like. That's why revising is so crucial. Today's tip will help you find and fix sentences that sound choppy or rambling.  

To begin, trust your ears. Reread your work (preferably out loud), and listen for parts that sound choppy, rambling, or unnatural. Then apply one of the following fixes. 

1. Vary Sentence Lengths

Check your sentence lengths. Are they all the same?

Too many short sentences in a row lead to choppiness. The writing sounds robotic. Ideas end abruptly. The reader gets bored. It's no good. (Do you hear it happening?)

While too many short sentences can cause problems, too many long sentences one after another can make it difficult for readers to pick out the main points, which may get lost in a tangle of phrases and clauses, forcing the reader to go back and reread. (Imagine reading two or three long sentences like this in a row. Yikes!)

Instead, strive for a balance. Combine some of the short, related sentences and rework others to create a good balance and help the reader stay on task. (Now that paragraph sounds better, doesn't it?)

Don't Say

The Davistown Arts Council is launching Music Alive. Music Alive involves a network of restaurants. The restaurants feature live performances. The musicians include singer-songwriters. There are classical guitarists. There are violinists. There's even a harpist. Your business would make a perfect venue for Music Alive. 

Do Say

The Davistown Arts Council is launching Music Alive—a network of local restaurants that feature live performances. The musicians include singer-songwriters, classical guitarists and violinists, and even a harpist. Your business would be a perfect venue for Music Alive.

2. Vary Sentence Beginnings

Start some sentences with the subject, others with a transition word, and still others with an introductory phrase or clause.

Don't Say

We appreciate your past generosity, and we thank you for your continued support. We believe you could enable us to help more people. We ask that you please consider raising your donation level. 

Do Say

We appreciate your past generosity and thank you for your continued support. To enable us to help more people, we are asking that you please consider raising your donation level.

3. Vary Sentence Functions

Different kinds of sentences do different jobs. Sentences can be statements, questions, commands, conditionals, or exclamations. If your writing is dragging on with predictable sentences, try adding a sentence that has a different function. 

Use statements to provide to-the-point information about your subject.

The United States Mint produces between 11 billion and 20 billion coins per year.

Use questions to request information about your subject or to request action.

Is the United States Mint responsible for bills as well?

Use commands to tell the reader to do something. Commands have an implied subject, the word you.

Visit the Mint’s website to learn more.

Use conditionals to show how an outcome occurs only if a condition is met. The word if often introduces the condition. The word then sometimes introduces the outcome.

If you like coins, then you should read about the Mint.

Use exclamations sparingly to express strong feelings.

The Mint has an amazing history!

Variety is not only “the spice of life” but also the spice of writing. Consider presenting difficult concepts in simple, straightforward sentences, and combining less difficult ideas into the more involved sentence structures. The desired result is not only variety but clarity.

eTips_editor.png

Play the Editor!

The sentences in this business letter are choppy and uninteresting. Copy the letter into a document and improve sentence fluency by using the strategies from above. (Scroll down to see our recommendation.)

Dear Ms. Bruins,

We received your letter early last week. We received your deck drawing. You want to add the deck to the east side of your restaurant. 

You described your building plan. You asked that we advise you on how to proceed.

I studied the plan. It is attractive. There is one problem. It violates Article X in the city’s building code. The east edge of the proposed deck would extend within six feet of your side property line. You need ten feet between a building and a side property line. 

You should respond. Here's one way. Present your plan to the Planning and Zoning Commission. Ask a variance to Article X. Here's another way. Adapt the plan so that it conforms to the code. Call me at 217-555-0654 to discuss this matter.

Sincerely, 
Marie
eTips_support.png

Get More Support

Explore your Write for Business Guide and past eTips to find more support for writing clear, correct, and fluent sentences.

eTips_answer.png

Editor's Recommendation

Dear Ms. Bruins, 

Early last week, we received your letter, along with a drawing of the deck that you want to add to the east side of your restaurant. 

In that letter, you described your building plan and asked that we advise you on how to proceed.

I studied the plan and found it attractive. However, the drawing shows that the east edge of the proposed deck would extend within six feet of your side property line, thereby violating Article X in the city’s building code. That article requires ten feet between a building and a side property line. 

Given this restriction, you could proceed with your building plan in one of two ways: (1) present your plan to the Planning and Zoning Commission and ask for a variance to Article X, or (2) adapt the plan so that it conforms to the code. Please call me at 217-555-0654 to discuss this matter.

Sincerely, 
Marie