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You can't persuade readers by showing how an action benefits you, but instead by showing how it benefits them. Successful business writers connect with desire as well as intellect to move their readers.
This mini-course teaches you the art and science of writing persuasively in business. You'll learn how to appeal to readers and understand their needs using a problem-solving approach. You'll craft a clear main point and use the AIDA formula to build your persuasive message. You'll also revise and edit your work to make it convincing and correct, and learn to use persuasive templates.
Explanations, examples, and videos teach key concepts, and digital activities for writing and editing help you practice what you learn. Upon successful completion, you will receive certification for 0.5 Continuing Education Units (CEUs). Watch this brief video to see how it all works:
Course Objectives
When you complete this mini-course, you will be able to do the following:
- Use Three Appeals
- Understand Reader Needs
- Use a Problem-Solution Approach
- Write and Support Your Main Point
- Draft Your Message Using AIDA
- Revise for Resistant Readers
- Revise for "I," "We," and "You"
- Edit to Eliminate Errors
- Use Templates